| 1. Strategic Project Analysis |
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Understand client goals, project parameters and
desired outcomes |
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Confirm client expectations with a Design Brief
and Statement of Work |
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Develop project plan to define tasks and roles,
determine necessary resources, set schedule, and consider
potential stumbling blocks |
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| 2. Observe, Investigate, Research |
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Investigate topic, industry and marketplace environment |
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Conduct competitor analysis |
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Analyze marketing and design needs |
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Adjust project plan as needed based on compiled
research findings and discovery process |
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| 3. Explore & Create |
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Brainstorm and generate ideas |
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Problem-solve |
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Execute initial exploration and concept development |
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Present, test and obtain feedback |
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| 4. Refine & Produce |
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Refine and finalize concepts |
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Complete project production |
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Perform quality control checks |
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| 5. Wrap-Up & Evaluate |
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Obtain post-project feedback from client |
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Monitor market results |
